How a TikTok Cook Spends Her Sundays

Justine Doiron didn’t plan on becoming a recipe developer when she moved to New York in 2016. She was fresh out of Cornell University’s hospitality program and had embarked on a career in public relations. Cooking was just a hobby then.

Today, she’s better known by her online moniker Justine Snacks and shares recipe videos with 2.3 million followers on TikTok.

Ms. Doiron, 30, first gave TikTok a whirl in April 2020. Since the app’s main audience seemed to be teenagers, she geared her content toward them with trending recipes for sushi cakes and pasta flowers. Eventually, her style morphed into what she’s best known for today: approachable, veggie-forward recipes paired with stories from her day-to-day life.

She recently published “Justine Cooks: A Cookbook” and has another one in the works. All of Ms. Doiron’s recipe testing, on and off camera, is done in the kitchen of her 250-year-old wood frame house in the Crown Heights neighborhood in Brooklyn.

“I’m really building out my dream life in the house, because this year’s been the year of Martha Stewart and Ina Garten, and their resurgence of this ‘nostalgia core,’” she said.

Ms. Doiron lives with her fiancé, Eric Lipka, 31, an intelligence analyst, their French bulldog, Walter, and their rescue cat, Gladiator.