General
Watches & Wonders 2025: how the industry is adapting to growing demand from young collectors
At Watches & Wonders 2025 in Geneva, the fine watchmaking industry focuses on engaging young collectors. Brands showcase innovation in design, materials, and marketing to attract the next generation of enthusiasts.
Watches & Wonders 2025 gathered 60 brands, with colours, materials, and innovation defining this year’s trends. Hublot celebrated 20 years of its Big Bang collection with a striking red ceramic model, while Ulysse Nardin introduced the world’s lightest mechanical diver’s watch.
Luxury brands are adapting to younger buyers, who demand both craftsmanship and modernity. Parmigiani Fleurier embraces discreet luxury, while Tudor invests in sports partnerships to broaden its appeal.
Meanwhile, tech start-ups explore blockchain authentication and bespoke watchmaking. With heritage meeting innovation, the industry continues to evolve, ensuring fine watchmaking remains relevant for the next generation.
