The Deal Maker in Chief Is Back

Donald Trump is preparing to take office today, and the only thing business leaders can count on is the uncertainty his new administration will bring.Credit…Doug Mills/The New York Times

The questions facing a new Trump era

Good morning on this Inauguration Day. Welcome to Round 2 of President Donald Trump. No matter your politics, it is likely to be a historic ride.

For business and policy leaders, the next administration is expected to be filled with deals of all sorts — from White House agreements brokered over secure phone lines with foreign powers to congressional backroom pacts to headline-making deals negotiated by Wall Street.

This is a transactional president, perhaps the most transactional ever. He wants to engage with the business community, which is a big distinction from the Biden administration. He takes great pride in publicly name-dropping the C.E.O.s he’s talking with. “Today, I spoke with Tim Cook of Apple,” he told supporters last night. “He said they’re going to make a massive investment in the United States because of our big election win.”

Trump is rooting for big business, until he isn’t. He’s fickle. And uncertain.

That poses a big challenge for business leaders: How and when might Trump’s unpredictability emerge? Is there a red line? C.E.O. calculations have been that a second term means that uncertainty — something many dislike — is a certainty. But many think that they can manage it, or at least they tell themselves they can.

After Trump’s 2016 win, he invited tech C.E.O.s to meet with him (that was, of course, a photo op). They showed up, though many came reluctantly. Others joined his administration’s various councils only to depart when he said things that appeared to cross a line.

This time, many are all-in — at least for now. Some genuinely support him, or at least think he was better than the alternative. Others have taken an “if you can’t beat ’em, join ’em” attitude. Or it may be that his threats, real and imagined, are working. He said as much in a candid moment about his threats to arrest Mark Zuckerberg, Meta’s C.E.O., and the company’s decision to abandon fact-checking on the platform, saying Zuckerberg’s decision was “probably” the result of those threats. (Many of these same people rebuked him after the Jan. 6 attack on the Capitol in 2021).