Recruiting Gen Z Voters With ‘Poll Dancers’ and Yung Gravy

The rapper Yung Gravy has a pitch for young people who may be on the fence about voting.

“Girls will like you,” he said in an interview last week with The Daily Cardinal, a student newspaper at the University of Wisconsin-Madison. “Do it.”

On Wednesday Yung Gravy, 28, performed a free concert at a venue near the university where he started his music career as a student. Then he led a parade of about 750 people to a polling place in Madison, where 400 of them voted, according to event organizers.

The concert was a part of the Party to the Polls Purple Tour, a series of nonpartisan events aimed at encouraging voter turnout in areas with high concentrations of young people and low-propensity voters. It is one of many efforts unfolding in the final days of the race to engage members of Gen Z, whose votes are being vigorously pursued by both campaigns.

The tour of 50 events in 16 states was organized by Civic Responsibility Project, a nonpartisan nonprofit that encourages civic participation, and Daybreaker, an organization that puts on sober, daytime dance parties. The events had drawn 25,000 R.S.V.P.s as of Friday, organizers said.

Last week the rapper Lil Jon headlined events in Las Vegas and Reno, Nev., that drew around 900 people each. On Monday the singer and rapper Cordae is set to perform in State College, Pa.

“To have an 11 a.m. Lil Jon concert outside your dorm, and to have a thousand kids stream out and have a dance party was pretty awesome to see,” said Ashley Spillane, a founder of the Civic Responsibility Project and former president of Rock the Vote.