Orla Gartland Melds Honesty, Hooks and Noise

The Irish songwriter Orla Gartland refuses to oversimplify romance on her new album, “Everybody Needs a Hero.”

“Pop music for me can be a little too black-and-white sometimes,” she said in a video interview from her home studio in London. “Lyrically, a love song or a breakup song can be really straightforward. But that’s not my experience. The line is never that straight. You know, it’s sticky and meandering. It’s a lot of, like, ‘I love you … but.’”

Gartland, 29, has been her own pop cottage industry for most of her life. Raised in Dublin, she started playing Irish traditional music on fiddle when she was 5 and moved on to learn guitar, keyboard and drums. She has also mastered the crucial 21st-century skill of video self-branding, creating a constant stream of content.

Gartland started posting songs to YouTube — covers and then originals — in 2009, and she released her first official single in 2012. “There’s something so naïve in my early videos,” she said. “I get very nostalgic about that era of the internet, because I do think that no one had really made a career on the internet yet.”

She called that moment “really pure and good-natured, like people were putting up things because they were so alive to a community. I remember putting songs up and being absolutely fascinated by the fact that I could play a song and upload it from my bedroom in Dublin, and then someone from the Philippines could comment five minutes later.”