Fashion
Does a Lion Concern Itself With Memes?
A familiar phrase has been incorporated into brain rot, leading it in some surprising directions.
If people on your social media feed are suddenly referring to themselves in the third person — and as lions no less — you’re not alone. The Sigma Lion meme, in which people refer to “the lion,” often as a veiled reference to themselves, has become somewhat ubiquitous online. If that makes no sense to you, here’s some helpful background.
OK, where did this come from?
To understand the usage of “the lion,” you have to first understand “sigma grindset,” a TikTok trend that gained popularity in 2022 and merges two subcultures.
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